selected pieces from DEMDACO branding refresh
DEMDACO business cards and notecards, 2019
Producing these business cards and notecards as part of DEMDACO's 2019 branding refresh was a huge collaboration with the printer. We had to devise a way to produce the combination of textures we wanted, within budget. The three brand patterns on the back of the cards were printed then embossed and then married with the sheets printed with the contact info, creating a substantial card with subtle tactile details. The notecards featuring another brand pattern and embossing are for corporate use (DEMDACO front, blank inside) and for the warehouse to tuck into every online order (Thankful with printed interior message).
Creative Director: Nate Fraley
Art Direction: Dana Allison-Hill
Design: Kelsey Mack, Dana Allison-Hill