graphic design | art direction
Live Well, Be Well—SS'22, MERSEA for Anthropologie
My team and I designed the packaging for this collection for Anthropologie stores and on-line in Spring 2022. The art for this collection was a progression of the art for the FW '21 collection. It still focused on organic, leafy shapes but this time, the backgrounds were flat fields of bright pastels. We used textured papers for boxes and tags, as well as fabric tags to add tactile interest.
Product Development: Johanna Fisher and Liz Blumeyer
Art Direction: Dana Allison-Hill
Packaging and Graphic Design: Dana Allison-Hill, Kayla Heckman and Jenice Hernandez
Copywriting: Dana Allison-Hill and Jacinda Hoehn
If you like seeing the design files like this box for the Diffuser Pendant at right, there's lots more where that came from!
Reach out, and let's nerd out on packaging together.