graphic design | art direction
FW'21 wholesale catalog, MERSEA
Pages from MERSEA's FW'21 wholesale catalog, featuring apparel, accessories, candles and home fragrance. I wanted this catalog to look festive but not cluttered, and connected to the first catalog of the year, so I included the same torn paper backgrounds and photo frame elements from that catalog. I used more festive colorful accents to brighten things up—drawing from the holiday gift color palette. My magazine experience informed the gift accessories pages—I thought about them like a department from a magazine, with each product image having a blurb next to it.
See more about the packaging for this collection here.
Art Direction & Design: Dana Allison-Hill
Photography: Ben Pieper Photography, Paul Versluis
Copywriting: Melanie Bolin and Dana Allison-Hill